When it comes to talking about their businesses, many people are so close to their products or services they don't know where to start. When businesses tell the wrong story, buyers are confused and customers feel like the business is not interested in their needs.
The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way people listen.
The human brain is drawn to clarity and away from confusion. If customers are confused about what you offer, they'll look past you for somebody who can say it clearly. The StoryBrand Marketing Framework will teach you how to clarify your message and communicate to customers in a way that gets them to respond.
Once you clarify your message, your marketing starts working for you, your team members are converted into a sales force, and your customers speak a viral message that spreads.
Companies that clarify their message win in the marketplace.
At this workshop, you’ll get:
- An introduction to the StoryBrand 7 Part Framework and how it can help you clarify your messaging.
- The One-Liner Workshop: You’ll create a concise statement that you can use to clearly explain what your business offers.
- Website Reviews: We’ll review sample websites and talk about the five things every website needs to convert shoppers into customers.
Brian Sooy helps business leaders build brands that engage customers. As Northeast Ohio’s only StoryBrand Certified Marketing Guide,
Brian directs people through a proven process to eliminate barriers to growth, invite customers into a story, and create marketing that helps organizations gain market share and build meaningful brands. Brian is president of the marketing agency Aespire (Aespire.com
) and works with business leaders across North America.