Retail Store
Hours:
Monday-Friday 10-5, Saturday 10-4 & closed Sunday.
Driving Directions:
From I-90 go south on Rt 58, then turn right on Park Ave. From the turnpike go north on Rt. 58, then turn left on Park Ave. We are at the corner of Park Ave. & Church St. on the left.
The Mermaid's Tale in Historic Downtown Amherst is a stylish boutique, filled with gifts, fashion & helpful, friendly service. We invite you to peruse The Mermaid's Tale where you will find a welcoming atmosphere designed to make for an unforgettable shopping experience. The Mermaid's Tale is proud to offer only the highest quality products such as Pandora, Brighton, Spartina 449, Uno de 50, Katie Loxton, Dune Jewelry, Moonglow Jewelry, LOLA, Qudo, MudPie and more! The staff at The Mermaid's Tale is dedicated to making your experience with us nothing short of extraordinary!
