Retail Store
Hours:
Monday-Friday 10-5, Saturday 10-4 & Sunday 12-5. Extended holiday hours in November & December.
Driving Directions:
From I-90 go south on Rt 58, then turn right on Park Ave. From the turnpike go north on Rt. 58, then turn left on Park Ave. We are at the corner of Park Ave. & Church St. on the left.
The Mermaid's Tale in Historic Downtown Amherst is a fashion savvy boutique that is well known for its superb quality of unique jewelry and personal accessories. We invite you to peruse The Mermaid's Tale where you will find exquisite yet affordable fashion trends, helpful staff and a friendly atmosphere all designed to make for an unforgettable shopping experience. The Mermaid's Tale is proud to offer only the highest quality products such as Pandora, Vera Bradley, Brighton, Spartina 449, Lindsay Phillips, Belle Etoile, Uno de 50, Chrysalis, Ginger Snaps and more! The staff at The Mermaid's Tale is dedicated to making your experience with us nothing short of extraordinary. When visiting our boutique you will truly feel like an old friend.
